Source : / Wado campaign

Wado — The sneakers as sustainable as the ones made in the 80s ?

A lesson of bad eco-marketing and greenwashing.

The important part : the materials

Their supplier, local and ethical handmade shoes.

A bit more about the Wado’s vision

Ugly shoes, but recyclable

Conclusion of the analysis

Creating a zero waste shoe, from raw material to the product end of life


Insuring the shoe to be coherent with circular economy principles


Since publishing this article last year, I have been working hard with some very smart and inspiring people to set up a company to help footwear brands get all the things right about sustainability and the circular economy, so as to bring shoes as close as possible from a perfect loop. (in French sorry)

You can come and talk (in english) with me on my Linkedin :

Entrepreneur, écolo, sportif / Ecouter. Apprendre. Améliorer. Changer /